WSI Create Demand

Social Media Strategy Most people search online to research a product, service or company before making a purchase. Often their research starts at the company’s website, but it doesn’t end there. The second step is usually to visit review sites and discussion forums. They read reviews, ask questions and receive feedback from other consumers before even making contact with a company. The reality is people are converging online to read, chat, share and complain – whether your company has a presence... (more...)

WSI has released a Mobile Marketing Strategy Guide that provides a step-by-step process for companies aiming to incorporate mobile into their digital strategy. This guide provides an overview of: The current state of mobile marketing How to get started with mobile marketing Choosing the right mobile opportunities Mobile websites Mobile local search and “so-lo-mo” Mobile advertising Mobile apps Mobile commerce QR codes Measuring mobile marketing How mobile fits in your strategy Much more! A... (more...)

From banner ads to pop-ups, infomercials to instant play videos, email sales messages to digital flyers, there are thousands of communication pieces hitting out at Internet users today. And yet, Internet users are hungry. This hunger is for content that actually adds some value. It is a hunger that offers up a tremendous opportunity for marketers like you. An opportunity to reach out and give online users what they are looking for – information that make their life easier by reducing their time... (more...)

Pay per Click (PPC) or Paid Search Marketing is a form of online advertising where you can attract traffic to your website or landing page via ads hosted on a search engine. Google, Yahoo, MSN or any other search engine you choose to advertise with will display your PPC ad when a keyword query matches your keyword list, or when a content site displays relevant content. Such ads are called sponsored links or sponsored ads. They typically appear adjacent to or above organic results on search engine... (more...)

2011 is the year of Social Media Marketing. Businesses are executing social tactics that are fully integrated into the overall marketing strategy. Every company needs a social media marketing strategy and the right resources to manage it. Mobile marketing is on the go. The increase in smart-phone use and relaxed download caps on mobile phone plans has seen mobile marketing gain momentum. Tablet devices should now be a mainstream consideration in your digital marketing strategy. We are experiencing... (more...)

You may have a fantastic product or service, and a good brand name with your existing customers. But when prospective customers, clients or employees search for you on the Internet, what do they see? Thumbs-up reviews, hate sites, or no mention of you at all? Or is there a news report telling the story of your incredible growth in the industry? That is your online reputation! Online Reputation Management involves managing your online presence to protect and enhance your company’s brand reputation... (more...)

According to a Nielsen study, 70% of global online consumers watch online video and 11% of global online consumers watch mobile video. It is safe to say that we like to watch video. And it should not surprise you that including a video ad in your website increases the time that potential clients spend on your website. And according to a OTX study, online video ads are far more effective than TV ads in terms of brand recall. So a video ad on your website has multiple advantages; it gives an excellent... (more...)

I have launched WSICreateDemand in July 2011. WSICreateDemand is part of the WSI group of franchises, the world’s leading provider of digital marketing services to businesses of all sizes and industries. WSICreateDemand’s services include: Competitive Intelligence – We can help businesses understand how their online marketing compares with that of their competitors Online Lead Generation – We can strategize a plan to help businesses generate leads for their business through online marketing... (more...)